Family watching the château of Saint-Germain-en-Laye from the loop of the Seine OTISGBSFamily watching the château of Saint-Germain-en-Laye from the loop of the Seine OTISGBS N
©Family watching the château of Saint-Germain-en-Laye from the loop of the Seine OTISGBS

A new identity for a new ambition

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In 2024, the Saint Germain Boucles de Seine Tourist Office wanted to give new impetus to its image. To support this transformation, we called on the Léon agency, experts in regional communications, to define a new visual identity that would reflect our values, our region and our ambitions.

A collective approach
Work began at the start of 2024 with collaborative workshops involving our institutional, cultural and tourism partners. These rich discussions laid the foundations for a joint reflection on the image we wish to convey.

A structuring brand guide
At the end of these workshops, the Léon agency drew up a comprehensive brand guide, a veritable guideline for our communication. It defines the foundations of our new identity:

The manifesto: a statement of intent that expresses the vision and personality of our destination.
The brand platform: the values, positioning and key messages that guide everything we say.
The logotype and signature: a new graphic identity that is more contemporary, dynamic and consistent.
The editorial line: a tone, words and style that serve our appeal.
We invite you to discover a few extracts from these key elements below:

  • The manifesto
  • The brand platform
  • The logotype & signature

An official presentation… and noticed!

Our new identity was unveiled on Thursday 4 April 2024, at a convivial event at the Ibis Pavilion, in the presence of a host of partners.

Since then, you may already have caught a glimpse of its first variations:

  • Bus signage (June campaign)
  • Advertisement in France Today magazine
Official logo of the Saint Germain Boucles de Seine Tourist OfficeOfficial logo of the Saint Germain Boucles de Seine Tourist Office
©Official logo of the Saint Germain Boucles de Seine Tourist Office
Mosaic of a version of the Saint Germain Boucles de Seine Tourist Office logoMosaic of a version of the Saint Germain Boucles de Seine Tourist Office logo
©Mosaic of a version of the Saint Germain Boucles de Seine Tourist Office logo
OTISGS BUS INSERTOTISGS BUS INSERT
©OTISGS BUS INSERT
The signature of the Saint Germain Boucles de Seine Tourist OfficeThe signature of the Saint Germain Boucles de Seine Tourist Office
©The signature of the Saint Germain Boucles de Seine Tourist Office